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MEMBERSHIP COMMITTEE - 2011
108 Member Benefits
Director:
Lynsey Wallin
Committee Members:
Del Cerney, Craig Dahl, Joel Johnson, and Jerry Patterson
Goal:
Increase new members by 15%: 121 new members. As of 12/31/10, there are 808 members in the MN Chapter. (Year 2010: 92 new members; Year 2009: 74 new members; Year 2008: 145 new members; Year 2007: 97 new members; Year 2006: 115 new members; Year 2005: 100 new members; Year 2004: 111 new members)
Fostering Trust:
- Use open communication to help energize and integrate strategies, be action-oriented when implementing them and be accountable to the public, our members and the community.
- Empower committee members with specific responsibilities and monitor accountability on an ongoing basis.
- Project enthusiasm, passion and excitement. Have regular in-person meetings. Spend time getting to know each other personally.
- Stick to a working plan.
Vision:
Proactively and effectively communicate the benefits of FPA membership to the Minnesota financial planning community with the intent to increase membership.
Developing Strategies: (See Team Leadership Manual for details.)
Energizing Alliances:
| Internal Alliances |
What do we want? |
Critical Success Factors |
| Current Members |
New member referrals |
Educate members on benefits |
| FPA National |
Recruiting tools, new membership ideas, updates from national, etc. |
Monthly Membership Director's conference call |
| Career Development Committee |
Exposure to non-members at Career Day |
Membership presentation at Career Day |
| Member Services Committee |
Synergy between committees to support FPA-MN’s overall membership goal |
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| Programs Committee |
Encourage non-members at chapter meetings to join FPA |
Encourage speakers to offer incentives to FPA members and/or non-members who join “today” |
| Symposium Committee |
Exposure to non-members |
Pitch FPA membership to non-members at Symposium through announcements and membership booth |
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Encourage speakers to offer incentives to FPA members and/or non-members who join “today” |
| External Alliances |
What do we want? |
Critical Success Factors |
| Local allied professional organizations |
Support in pitching FPA to their members |
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| Program Directors/ Instructors - local CFP programs |
Access to students to pitch membership |
Create a PowerPoint that instructors can use to talk about FPA |
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Promote Program Directors campaign |
| CFP Board and Exam Facilitators |
FPA Recruitment through exposure before/after CFP Exam (ie. Host a lunch or dinner and publicize the event at the testing site) |
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- Develop plan of work (Chair and Committee)
- Incorporate Roadmap to Success
- Work with committee members to allocate duties
- Monitor progress at monthly committee meetings
- Committee growth (Chair and Committee)
- Proactively invite chapter members to join committee
- Energize committee members (Chair and Committee)
- Identify strengths and interests of committee members
- Recognize active committee members on website, in newsletters, at meetings, etc.
- Hold Committee Meetings (Chair and Committee)
- Schedule monthly meetings with agendas
- Have committee members report on progress on their actions
- Update committee on FPA MN and National's initiatives
- Membership Growth: 15% - 121 new members
- Monthly monitoring of tactical efforts
- Activate current members to get non-members to join
- Promote Member-Get-A-Member Campaign
- Staff membership table at monthly meetings, have guests register at membership table, and have membership materials available
- Respond to emails/calls from potential members regarding membership
- Call first-time attendees from each chapter meeting
- Have committee members speak at chapter meetings about new incentives and membership activities
- Monthly newsletter submissions
- Promote membership at syposium to non-members and staff FPA-MN booth
- Continually develop new recruitment strategies (possibilities could be a reception after CFP exam, free members-only meetings or local recruitment campaigns)
- New Member Reception
- Plan date and book New Member Reception
- Collaborate with Board of Directors and plan for new member reception
- Committee Webpage
- Roadmap to Success
- Complete Membership Committee portion of Roadmap to Success submission
- 2011 Strategic Planning
- Create draft Strategic Plan
- Attend Strategic Planning Meeting along with all committee members
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