In a team atmosphere, we leverage the strengths of each committee member to accomplish the goals we have established. The bi-monthly meetings give us a chance to report on the progress and to maintain direction.

Creating the Shared Vision:

Our vision is to create a mutually beneficial relationship for the members and the partners. By the members of FPA using the partners as their first resource for business, it helps attract new partners and maintain the current partners for future revenue.

Developing Strategies:

• Membership awareness of partners - through print and networking
• Solidify relationships with current partners - through assigning each partner a committee member liaison
• Attract new partners and/or develop other benefits packages for businesses to partner with FPA
• End of year survey to track satisfaction/retention

Energizing Allies:

• Emphasize to members how important the partners are to the success of the Association. Encourage the members to look to the partners as a first call for their business needs.
• Utilize current membership to identify other potential partners for current existing partnership packages and also try and build alliances with other companies to increase revenue.

Activating Transformations:

• Make mention of the Platinum Partner at each meeting stressing how important the partners are for our survival.
• Create a history of the partnership levels of business from year to year to use for a database of potential leads for years to come.
• Solidify current and new relationships by:
  • Quarterly conference calls with partners to provide an update on benefits and activities, as well as garner their feedback
  • Marketing calendar for each partnership level to help show them how to take advantage of all the benefits.

Achieving and Measuring Results:

Success will be measured by the amount of Platinum, Gold, Silver and other Sponsorship commitments for 2008. We would like to obtain 10 Platinum, 9 Gold, 21 Silver, 3 non-profit booths and a new high partnership revenue totaling approximately $142,000. By implementing the items above, we are expecting to not only increase success for 2008, but continue that success for 2009.