• Membership awareness of partners - through print and networking
• Solidify relationships with current partners - through assigning each partner a committee member liaison
• Attract new partners and/or develop other benefits packages for businesses to partner with FPA
• Encourage partners to attend chapter meetings in order to network and gain better exposure
• Quarterly partner conference calls to establish best practices and improve partner relationships
• End of year survey to track satisfaction/retention

Energizing Allies:

• Emphasize to members how important the partners are to the success of the Association. Encourage the members to look to the partners as a first call for their business needs.
• Utilize current membership to identify other potential partners for current existing partnership packages and also try and build alliances with other companies to increase revenue.
• Encourage partners to participate in annual golf event through opportunities for additional exposure.
• Encourage partners and members to participate in monthly meetings and annual symposium for maximum exposure.
• Encourage partners to invite guests to meetings.
• Encourage partners to volunteer for FPA MN committees and become more involved in the FPA community.

Activating Transformations:

• Make mention of the Platinum Partners at each meeting stressing how important the partners are for our survival
• Encourage partners to provide speakers for monthly meetings to promote active involvement
• Solidify current and new relationships by:
  • Quarterly conference calls with partners to provide an update on benefits and activities, as well as garner their feedback
  • Marketing calendar for each partnership level to help show them how to take advantage of all the benefits
• Grow committee
• Research and develop new partner benefits

Achieving and Measuring Results:
Attain $165,000* in revenues with the fulfillment of the following partnership levels: 10 Platinum, 9 Gold, 22 Silver, 8 Bronze, and 3 Non-Profits. Promote additional sponsorship opportunities for FPA events such as golf and symposium.

*This figure does not include a reduction in revenue for paid-in-full discounts.

View the Team Leadership Manual for detailed strategies, tactics, and measuring guidelines.