PUBLIC RELATIONS COMMITTEE - 2011

• Building significant relationships with Twin Cities media contacts
• Fostering relationships with key organizations and FPA partners in Minnesota
• Enlightening the public on the need to engage a financial planner and the power of the FPA consumer web site

Vision - Our vision is to:

• Be the trusted source for financial planning resources in Minnesota
• Create public awareness of the importance of the financial planning profession
• Be unselfish and giving members of the business community in Minnesota
• Fostering the image of FPA MN members as ethical and client-centric advisors

Developing Strategies:

• Continue communicating with other committees
• Develop new tools and improve existing tools
• Pursue earned media opportunities
• Other - Cross-pollinate with other financial organizations and collaborate with AARP on public events

Energizing Alliances:

• Local Media
  • What do we want: To strengthen relationship with local media
  • What do they want: Hot topics and trends as it relates to the local market
• All FPA Committee
  • What do we want: Help in fostering relationships
  • What do they want: Provide exposure to the media
• Business organizations e.g. AARP
  • What do we want: Relationship and exposure
  • What do they want: Financial education for their members

Activating Transformations:

• Promote FPA MN members’ success to the public on a regular basis
• Seek more public speaking opportunities to promote FPA MN
• Recruit new talent to serve on committee and develop succession plan

Measuring Progress, Achieving Results, and Resetting the Vision



View the Team Leadership Manual for detailed strategies, tactics, and measuring guidelines.