PUBLIC RELATIONS COMMITTEE - 2010

• Building significant relationships with Twin Cities media contacts
• Fostering relationships with key organizations and FPA partners in Minnesota; e.g. chambers of commerce, AARP, etc
• Enlightening the public on the need to engage a financial planner and the power of the FPA consumer web site

Vision - Our vision is to:

• Be the trusted source for financial planning resources in Minnesota
• Create public awareness of the importance of the financial planning profession
• Be unselfish and giving members of the business community in Minnesota
• Fostering the image of FPA MN members as ethical and client-centric advisors

Developing Strategies:

• Strength capabilities of PR Committee
  • Write and submit a newsleter story seeking new members
  • Make personal contacts to potential members
  • Conduct a member survey
  • Coordinate with other committees toshare ideas and create a unified organization
  • Obtain a list of new members and personally invite them to join the committee
• Develop relationships with key Twin Cities media
  • Keep the media list updated
  • Reach out to assigned contacts at least monthly
  • Continue excellent responsiveness when interview requests come in
  • Reach out to KARE 11 regarding "Taking KARE of your MONEY" segment
• Place stories of relevance in key media outlets
  • Brainstorm timely story ideas at each meeting
  • Reach out to assigned contacts at least monthly
  • Consider doing "tips" column around tax time
  • Coordinate with other committees to brainstorm activities that might be of relevance to media outlets (eg government relations)
• Continue developing relationships with key partners
  • Make final decision on Minnesota Chamber of Commerce webinar concept
  • Brainstorm additional ways to work with MN COC
    • Reach out to AARP
    • Collaborate with AARP on public events or a series of public events
    • Work with FPA President to establish programs
    • Praticipate in the Federal Reserve's Money Smart Week
  • Reach out to Junior Achievemnt and Foster Care programs to provide financial coaching and education to 17-year olds who are graduating from the programs
  • Facilitate a Financial Assistance Day by working with PBS and other organizations to set up call centers
• Publicize key events
  • Assess which events are newsworthy
  • Work with library on a series during the spring
  • Publicize via news releases and media contacts
  • Expolore the idea of creating webinars

Energizing Alliances:

• FPA Partners
  • What do we want: Relationship and exposure
  • What do they want: Assistance for members
• Pro Bono Committee
  • What do we want: Help in fostering relationships
  • What do they want: Exposure
• Business organizations e.g. MN COC
  • What do we want: Relationship and exposure
  • What do they want: Assistance for members

Activating Transformations:

• Promote FPA MN members’ success to the public on a regular basis
• Seek more public speaking opportunities to promote FPA MN
• Recruit new talent to serve on committee and develop succession plan

Measuring Progress, Achieving Results, and Resetting the Vision:

• Foster relationships with FPA Partners - Settle on list of partners and assign relationship manager; Responsibility of Committee Members; Deadline: Monthly
• Deepen media relationships - Update current contact list and face to face meetings with primary contacts; Responsibility of Committee Members; Deadline: Monthly
• Deeper utilization of Goff & Howard - Clarification of services provide for fee being paid; Responsibility of Director Mulligan; Deadline: January 1st and Monthly