PUBLIC RELATIONS COMMITTEE - 2008

• The building of long-lasting relationships with media contacts
• Showing the value of selecting an advisor with the CFP mark
• Helping reporters, on short notice, in developing their stories

Vision - Our vision is to:

• Educate the public to understand the reasons to do financial planning
• Show that FPA MN is a group of ethical, compentent planners who can be trusted
• Building respect for our profession

Developing Strategies:

• Utilize Goff & Howard PR firm (Wixon/All); Critical Success Factor: "Impression" as defined by Patty Dunn
• One-on-one meetings with media, one per month (Wixon); Critical Success Factor: Cost of lunch or coffee
• Respond to print media (Lucas); Critical Success Factor: Time involved
• Promote FP Week (Lucas): Critical Success Factor: To be determined
• Story idea creation (Wixon/Lucas); Critical Success Factors: Published??

Energizing Alliances:

• Financial Literacy
  • What do we want: Education to our youth
  • What do they want: Information
• Goff & Howard
  • What do we want: Help and clarification
  • What do they want: Money
• Pro Bono Committee
  • What do we want: Community Citizen
  • What do they want: Help

Activating Transformations:

• Higher awareness of CFP mark
• More people know who FPA MN is
• FPA is place to find good advisor and tap into network

Measuring Progress, Achieving Results, and Resetting the Vision:

• Story creation - # of reporters contacted; by All; Monthly
• Meet for lunch with reporter - how many completed; by All; End of month
• CFP awareness - "Impressions" by Goff & Howard; by All; Ongoing