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PUBLIC RELATIONS COMMITTEE - 2010
Library Files: Media Participation Agreement
Media Relations Training:
Hitting a Homerun Through Media Relations
Helpful Hints for Gaining Media Coverage
Interview Tips for Success
Director:
Mike Westling, mikew@newmanltc.com
Committee Members:
Patty Dunn, pattyd@goffhoward.com; Nadia Keric; Shannon King, sking@silveroakwealth.com; Dennis Mulligan; Scott Oeth and Susan Zimmerman
Fostering Trust - We will develop trust by:
- Building significant relationships with Twin Cities media contacts
- Fostering relationships with key organizations and FPA partners in Minnesota; e.g. chambers of commerce, AARP, etc
- Enlightening the public on the need to engage a financial planner and the power of the FPA consumer web site
Vision - Our vision is to:
- Be the trusted source for financial planning resources in Minnesota
- Create public awareness of the importance of the financial planning profession
- Be unselfish and giving members of the business community in Minnesota
- Fostering the image of FPA MN members as ethical and client-centric advisors
Developing Strategies:
- Strength capabilities of PR Committee
- Write and submit a newsleter story seeking new members
- Make personal contacts to potential members
- Conduct a member survey
- Coordinate with other committees toshare ideas and create a unified organization
- Obtain a list of new members and personally invite them to join the committee
- Develop relationships with key Twin Cities media
- Keep the media list updated
- Reach out to assigned contacts at least monthly
- Continue excellent responsiveness when interview requests come in
- Reach out to KARE 11 regarding "Taking KARE of your MONEY" segment
- Place stories of relevance in key media outlets
- Brainstorm timely story ideas at each meeting
- Reach out to assigned contacts at least monthly
- Consider doing "tips" column around tax time
- Coordinate with other committees to brainstorm activities that might be of relevance to media outlets (eg government relations)
- Continue developing relationships with key partners
- Make final decision on Minnesota Chamber of Commerce webinar concept
- Brainstorm additional ways to work with MN COC
- Reach out to AARP
- Collaborate with AARP on public events or a series of public events
- Work with FPA President to establish programs
- Praticipate in the Federal Reserve's Money Smart Week
- Reach out to Junior Achievemnt and Foster Care programs to provide financial coaching and education to 17-year olds who are graduating from the programs
- Facilitate a Financial Assistance Day by working with PBS and other organizations to set up call centers
- Publicize key events
- Assess which events are newsworthy
- Work with library on a series during the spring
- Publicize via news releases and media contacts
- Expolore the idea of creating webinars
Energizing Alliances:
- FPA Partners
- What do we want: Relationship and exposure
- What do they want: Assistance for members
- Pro Bono Committee
- What do we want: Help in fostering relationships
- What do they want: Exposure
- Business organizations e.g. MN COC
- What do we want: Relationship and exposure
- What do they want: Assistance for members
Activating Transformations:
- Promote FPA MN members’ success to the public on a regular basis
- Seek more public speaking opportunities to promote FPA MN
- Recruit new talent to serve on committee and develop succession plan
Measuring Progress, Achieving Results, and Resetting the Vision:
- Foster relationships with FPA Partners - Settle on list of partners and assign relationship manager; Responsibility of Committee Members; Deadline: Monthly
- Deepen media relationships - Update current contact list and face to face meetings with primary contacts; Responsibility of Committee Members; Deadline: Monthly
- Deeper utilization of Goff & Howard - Clarification of services provide for fee being paid; Responsibility of Director Mulligan; Deadline: January 1st and Monthly
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