July Chapter MeetingPR Committee Aug 2006

PUBLIC RELATIONS COMMITTEE - 2008

Library Files: Media Participation Agreement
Media Relations Training:
Hitting a Homerun Through Media Relations
Helpful Hints for Gaining Media Coverage
Interview Tips for Success

Director:
Bill Wixon, wixonfinancial@comcast.net

Vice:
Lucas Bucl, lucas@accredited.com

Committee Members:
Mike Arnold, mike.arnold@lpl.com; Lucas Bucl, lucas@accredited.com; Shannon King, sking@silveroakwealth.com; Dennis Mulligan, dennis_mulligan@allianzlife.com; Scott Oeth, soeth@vfnadvisors.com and Jim O'Halloran, jimohall@comcast.net

Fostering Trust - We will foster trust by:
  • The building of long-lasting relationships with media contacts
  • Showing the value of selecting an advisor with the CFP mark
  • Helping reporters, on short notice, in developing their stories

Vision - Our vision is to:

  • Educate the public to understand the reasons to do financial planning
  • Show that FPA MN is a group of ethical, compentent planners who can be trusted
  • Building respect for our profession

Developing Strategies:

  • Utilize Goff & Howard PR firm (Wixon/All); Critical Success Factor: "Impression" as defined by Patty Dunn
  • One-on-one meetings with media, one per month (Wixon); Critical Success Factor: Cost of lunch or coffee
  • Respond to print media (Lucas); Critical Success Factor: Time involved
  • Promote FP Week (Lucas): Critical Success Factor: To be determined
  • Story idea creation (Wixon/Lucas); Critical Success Factors: Published??

Energizing Alliances:

  • Financial Literacy
    • What do we want: Education to our youth
    • What do they want: Information
  • Goff & Howard
    • What do we want: Help and clarification
    • What do they want: Money
  • Pro Bono Committee
    • What do we want: Community Citizen
    • What do they want: Help

Activating Transformations:

  • Higher awareness of CFP mark
  • More people know who FPA MN is
  • FPA is place to find good advisor and tap into network

Measuring Progress, Achieving Results, and Resetting the Vision:

  • Story creation - # of reporters contacted; by All; Monthly
  • Meet for lunch with reporter - how many completed; by All; End of month
  • CFP awareness - "Impressions" by Goff & Howard; by All; Ongoing

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Office: 763-781-1212 • Fax: 763-226-2393 • Email: office@fpamn.org
3900 Main Street NE • Minneapolis, MN 55421
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